Fear Factor
By Nancy Snell - 1/4/2008
What?s the biggest threat to your company? Competition? Regulation? Changing technology? Maybe you should put fear on your list. Fear is a small word that somehow touches our lives in a big way. Fear of danger is a survival mechanism. Fear of the change and the unknown is a destructive force that ca... Customer Lifetime Value - The Key To Maximizing Your Profits!
By Larry Lim - 1/4/2008
The greatest asset to your business is your Customer,
specifically, your Customer Lifetime Value. In my many years in Sales and Marketing, I`ve met many CEOs and
business owners who don`t have much clue as to what Customer
Lifetime Value is, much less its importance and the impact it
has on thei... Entrepreneurs: Benefits vs. Features-Know the Difference!
By Judy Cullins - 1/4/2008
Entrepreneurs know their business. They know their product, their service. Many of them write creative Web sites. But, one thing they are not as adept at is promotional copy. It`s not the book, it`s the hook! It`s not the beautiful Web site, it`s the one with benefit-driven headlines that lead your ... Why Microsoft is a Billion Dollar Operation
By Mark Berger - 1/4/2008
Some of the reasons why software mogul and giant Microsoft is what it is may be apparent. They`re a monopoly, yes. It`s said time and time again. They monopolize the market; that is how they make all their money. A supreme court judge even ruled on the matter. What most people don`t realize is exact... Buy A Business With These Facts And Your Success Is All But Guaranteed
By Art Hamel - 1/4/2008
The other day a guy contacted me and told me he was interested in buying a business that was far away from where he lives. And he was almost frantic about what to do as far how much information he should get from the seller before planning the four-hour flight and face-to-face visit.
Here`... Killer Phrases
By Don Osborne - 1/4/2008
I recently called a local retailer to speak with the owner. Granted, I wasn`t a customer, but the person answering the phone didn`t know that. When the person answered the phone, I gave them my name and asked for the owner by their name. This is what I heard on my end of the phone, "He`s kind`a busy... Why Conventional Ads Suck...
By Tommy Yan - 1/4/2008
If you`re in concurrence with over 90% of all business owners?Ads don`t work! They`re expensive, a low ROI, and all they do is fuel ad agencies to churn out more ridiculous rubbish. So why do most ads fail to bring in sales? Simple. If you browse the ads in your local paper, just about all of them t... Cisco Certification: The "Secret" Key To Getting Your CCNA And CCNP
By Chris Bryant - 1/4/2008
Whether you`re working on your CCNA or CCNP, Cisco certification exams are the most demanding computer certification exams in the IT field. Cisco exams are not a test of memorization, they`re a test of your analytical skills. You`ll need to look at configurations and console output and analyze the... Selecting Top Talent: Improve Your Batting Average
By Marcia Zidle - 1/4/2008
I recently gave a presentation to a group of business and community leaders on how to select talent to grow their organization. Given the expense associated with recruiting top performers and the high cost of making poor choices, you would think that those responsible for hiring would follow a syst... If I Were Coaching You
By Robert A. Kelly - 1/4/2008
If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way. Use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly ... You Are Not Entitled to a Job!
By John Harbison - 1/4/2008
Résumé Tips Some basics about job hunting... First of all, nobody owes you a job! This obvious fact is often overlooked by the eager job hunter -- at least for a couple of months -- when he or she gives up looking for a job! Many people think employers should hire them because of their award-winning... Overcoming Resistance
By Judith Richardson - 1/4/2008
Virtually any type of organizational change involves role transitions of some type. In light of role transitions, it is almost natural for employees to resist major changes in the workplace environment. Some contend that resistance to change is ?natural?; they contend that this resistance is inst... Is It Time To Revisit Your Marketing Strategy?
By Laura Aldridge - 1/4/2008
Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Some of you have spent this past year just trying to get by?maintaining the web site, sending out occasional press releases, attending various networking events. Yes, you`ve endured our slow-to-... Problem-Solving Success Tip: Use Your Project Management Skills
By Jeanne Sawyer - 1/4/2008
Solving a big problem is a project: you?re far more likely to solve it successfully if you treat it like one. That means you?ll need to identify tasks, make and adjust assignments, and keep track of what is due when. Get on the right track immediately by starting a task list as soon as you start wor... Are You Listening?
By Jo Condrill - 1/4/2008
Good conversation is like a tennis match. You talk-they listen-they talk-you listen. Sometimes you hit the net and a misunderstanding occurs. Chances are, though, with good listening skills, you`ll be back on top of the game quickly. Effective listening requires you to: - - Reevaluate assumptions an... Ten Ways To Sell Advertising Space Fast
By Catherine Franz - 1/4/2008
1. Give your customers a discount when they spend
over a certain dollar amount for ad space. You can
also apply this tip to the amount of ads they buy. 2. Offer your customers a free bonus for renewing
their ad order. It could be an ebook, special report,
online utility, etc. 3. Sell advertising spa... Tips to Maximize the Sale of Your Business
By Steve Fitzgerald - 1/4/2008
Question: How can I maximize the amount of cash I receive when I sell my business? Answer: Acquire every last after tax dollar and get paid in cash. Also, follow three critical steps before proceeding: 1. Preplan the sale of your business. This should not be a spur of the moment decision. Rather, it... Pre-Interview Web Research
By Virginia Bola, PsyD - 1/4/2008
You have obtained an interview -- congratulations! You feel prepared to discuss your strengths, your accomplishments, your willingness to work hard and learn quickly, and your ability to fit seamlessly into the employer`s needs. But... you don`t know anything about the employer. You may not even be ... Gets Users on Your Forum- Forum Advertising Explained
By Angie Smith - 1/4/2008
Hiring a paid forum posting service has become an extremely popular way of getting users to begin becoming active members of a forum. A paid posting service would provide a new forum owner with the appearance of an active forum right from the start and paid forum posters would engage new members in ... Creativity and Innovation Management ? Fast Feedback
By Kal Bishop - 1/4/2008
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of dive... How to Sing the Song of the Unsung Heroes on Your Team
By Susan Dunn - 1/4/2008
This article is for you if you?re a behind-the-scenes kind of person ? the admin assistant who gets the presentation ready for the guys in marketing but doesn?t get to go to the meeting; the PR pro who writes all their speeches and answers all the complaint letters for the president or CEO; the at-h... Limited Time Only (Shh! It`s A Secret)
By Karon Thackston - 1/4/2008
Under normal circumstances, you`d shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to ?limited time only? offers, lately I`ve noticed a disturbing trend. Copywriters seem to actually be hiding the phrase! Let... Phone Tips To Get Things Done: Professional Phone Skills
By John Robertson - 1/4/2008
It happens all the time, you hear someone over the telephone and you make a generalization about the person you are speaking with. It may not be fair and it is akin to judging a book by its cover, but it`s true nevertheless. Within 60 seconds, people will make assumptions about one`s education, b... Enron 401K Program
By Lance Winslow - 1/4/2008
You know in reviewing the Enron 401K program there was nothing wrong with it. The only real negative was that they had to hold the matching funds until age 50. The program had lots of options and it was structured great. Actually it was a model program for a modern day corporation. The stock opti... What Every Marketer Can Learn From Jerry Seinfeld
By Neil Sagebiel - 1/4/2008
Jerry Seinfeld didn`t call it quits because his audience wanted him to end his TV series. No, the comic turned TV star decided it was time to go. In an interview before the final "Seinfeld" episode, Katie Couric posed this question: "You?re the number-one sitcom, the leading program for a network an... You Can Hold Your Own With The Best
By Eric Hartwell - 1/4/2008
I was at a photographic convention just a short while ago. It was all hustle and bustle. There was frantic activity everywhere. There were lots of stands with manufacturers showing off their wares and plenty of workshops and other ?hands on? activities going on. Amongst the constant chatter and disc... Creating Personalized Photo Calendars
By Valerie Goettsch - 1/4/2008
About Personalized Photo Calendars: Photo Calendars are 12-month, wall-hanging calendars that you can create using your own digital photos and captions. As you customize your own photo calendar, you can start the calendar on whatever month and year you wish. Most photo calendars are printed on white... 99 High Paying Keywords: The Secret Is Out!
By Matthew Keegan - 1/4/2008
Incorporating high paying keywords into your site is critical to maximizing your income. Who has the time to figure it all out? How much are you willing to pay for this type of information? The secret is out: Here are 99 keywords you can use with payouts averaging $2-$100 per click: 1. Structured se... Forget Press Tours, Have a Teleseminar Tour
By Daniel Janal - 1/4/2008
Businesses of all sizes, including start up and Fortune 500 companies try to receive as much promotion and publicity for their product and services as they can. Quite often their marketing tactics require huge amounts of investment in time, energy and expense. Why not have a teleseminar tour and inc... Why Half of All Mergers Fail After the Honeymoon Ends
By Rick Maurer - 1/4/2008
Marriages and corporate mergers in America have at least one thing in common, more than 50 percent end up on the rocks. In fact, according to a McKinsey study, only 23 percent ever recover the costs of walking down the corporate aisle. Another study showed that over 40 percent actually lose sharehol... New Websites Can Now Make A Dent In The Ever Growing Internet through Effective Advertising
By Howard Keith - 1/4/2008
Delivering Quality Traffic to your website is essential in helping to sell your product or service. Websites up to two years old have now benefited through new effective advertising. Marketing companies have developed email management programs where you can send personalized text or html email mes... This is the Story of Lynne and Dave
By Glenn Harrington - 1/4/2008
(Note to reader: This is the actual story as created and told by Glenn Harrington of the Harrington Newsletter Company. Other renditions of this story are in circulation, especially in Western Canada. This is the original.) Lynne and Dave are two successful retail investment advisors, both of whom u... For Business Owners Only - You Can?t Be Fired But Neither Can You Quit
By Ted Burbank - 1/4/2008
The decision to sell, or not to sell your business is a difficult one. There are many questions that need to be answered before an informed decision can be made. Is selling your best alternative? Will one of the kids want to take over the business? Timing is everything. Is now the right time? Y... Media Training: Three Reasons to (Almost) Always Stay On-The-Record
By Brad Phillips - 1/4/2008
The words are pop culture heroes. Movies such as ?The Insider,? books like ?All The President?s Men? and television series including ?The West Wing? have immortalized them. ?On-the-record,? ?on background,? ?on deep background? and ?off-the-record? are celebrity phrases, used regularly as shorthand ... The "M-Word"
By Kelly O`Brien - 1/4/2008
It was a real eye-opener to hear the perceptions people have about what it means to market professional services, as well as the anxiety the "m-word" (marketing) conjures up. It reminded me that, just because professional service providers have a lot of expertise in their chosen field, it doesn`t me... Practicing Leading Edge Marketing - A Guide to Recognizing the Five Customer Types
By Tom Samus - 1/4/2008
Every year the consumer spectrum grows more and more sophisticated in both their shopping habits and the way they interact with products and services. Each different type of customer requires a different outlook from sales, marketing, and customer support perspectives. This article will cover the ... How To Leverage Dr. Suess-Walt Disney- And Yes, Even Elvis-Into More Sales
By Craig Garber - 1/4/2008
If you`re using direct mail, and you want to boost your
response, make sure you`re using first class
"live" stamps, as opposed to using "machine" stamped, or
pre-sorted bulk rate mail. Nothing tells you "Hey, there`s a sales letter inside this
envelope." any more than a bulk rate indicia, or a ... Business Experience is YOUR Security Cover
By Don Monteith - 1/4/2008
Some may want to interpret ?independent? to mean WITHOUT others. None of us are truly independent or able to make it in life alone. All of us depend on family. Friends. Our church family. Schoolmates. Business associates. And others. You may hear someone say, ?she is a self-made millionaire? ... Thinking About More Business
By Paul Lemberg - 1/4/2008
... Choosing an Intimate Conference Venue
By Gregory Hudson - 2/7/2007
So you`re looking for a conference venue? Not the size of the Taj Mahal, but something just as impressive. A venue with the right amount of space, flexible catering, including accommodation and the right facilities.
This is where the elegance, style and the intimate nature of an independently owne... All About Postcard Printing Services
By Mart Gil Abareta - 2/2/2007
Postcard printing services continue to expand in recent years. Individuals and companies have realized its importance, and have warmed up to postcards as a smart personal means of communication and an efficient business strategy. Being aware of the increasing need for these services, printing establ... Wrestling with Home Based Business Opportunities!
By Daegan Smith - 1/26/2007
What?s that you say? You say your home business has you frustrated and at your wits end. You say no matter what you try you it seems you?re only making the network marketing companies and those guru guys richer. Well, you?re probably right. But, so what!
Here?s a little story I?d like to relate to... Coaching for Lawyers: 10 Ways a Lawyer Can Benefit from Working with a Professional Coach
By Jatrine Bentsi-Enchill, J.D., CPCC - 1/22/2007
Marie noticed that Diane seemed to be sailing through her career and receiving ?nods? from the firm?s partners. According to Marie, Diane was extremely successful in handling her cases, developing strong relationships with her clients and seemed to be building a successful career on all fronts. As a... Work At Home Careers! Is Working For Yourself For You?
By Jeff Schuman - 1/19/2007
Have you been trying to think of all of the work at home careers that are available these days? There certainly is a lot of publicity about working at home.
More and more employers are having their employees work from home as a cost cutting measure. It just makes sense sometimes for them to have ... Resume Outline - Add Structure & Flow to Your Resume
By Roger Clark - 1/18/2007
Building your resume, based on a resume outline will give it structure and flow... it provides an outline of all the things you should include in your resume.
A resume is one of the most important documents you will ever create
First you have to decide on a particular format for your resume. Th... Free Competition Analysis for E-Commerce Startup
By Lawrence Roth - 2/13/2006
For anyone who has completed research regarding e-commerce, there are some common catch phrases that we all come across. ?Competition Analysis? is one of those catch phrases. Competition Analysis is part of the business plan. And it is an important part.
However, completing some of the tasks that... Managers: Can We Agree on This?
By Robert A. Kelly - 1/23/2006
Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money?s worth.
In particular, you should be pursuing those three pots of gold at the end of the PR rainbow.
First, when you use the fundamental premise of public ... How To Seal The Deal In Seven Seconds
By Lydia Ramsey - 1/21/2006
Can you close a sale in just seven seconds? If you make a great first impression, you can do it even faster. Seven seconds is the average length of time you have to make a first impression. If yours is not good, you won?t get another chance with that potential client. But if you make a great first i... Are You in Touch With Your Inner "M"?
By Donna Monday - 1/19/2006
"M" is for Motivation.
What motivates you to do a good job?
Is it a sense of achievement?
Recognition for a job well done?
Helping people?
Desire for responsibility?
Solving problems?
Making more money?
You should give some thought to what motivates you to do your job better and allo... How To Profit From Initial Consultations
By Dr. Rachna D. Jain - 2/2/2005
"I`d love to work with you, but?"
How many times have you heard these words? As a professional service provider looking to grow your business, isn`t it sometimes frustrating to hold an initial session with someone who you`d love to work with but the potential client has a whole list of reasons wh...
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